How do you get people to notice the newest Samsung QLED TV? You make an ad. Within an ad. Within an ad. In this meta piece of viral marketing, Ryan Reynolds touts the best way to watch his new Netflix film “6 Undeground”...on a giant QLED TV. That is, before hijacking the ad by plugging his own brand, Aviation Gin.
AWARDS
2020 D&AD Graphite Pencil - PR
2020 One Show Gold - Co-promotions
2020 One Show Silver - Online Film
2020 One Show Bronze x 2 - Online Film