4.4 Million members. 1 Community.
Every day strangers come together on Peloton to create something much bigger than just themselves. It’s these people. The people we don’t actually know, who show up for us, and motivate us to keep pushing, that we wanted to honor.
So, to launch the brand in a major way during the 2021 Olympic Opening Ceremony, we wrote a love letter to the community. Then we followed it up by several candid portraits showing how these strangers motivated the Olympic athletes themselves.