We petitioned the Milwaukee City Council to establish a permanent Champagne of Beers Region around the Miller Brewery grounds - which they duly voted into law on June 15, 2021. So far, the stunt has earned over 750 million impressions and been covered everywhere, from Fox News to ESPN, Thrillist, Travel + Leisure, Cosmopolitan and more.

In light of the Covid-19 crisis, there have been no shortage of saccharine ads. These are not that. We partnered with Oscar winning director Errol Morris to resurrect his legendary High Life campaign, but this time with a quarantine twist: it was all shot from lockdown in Errol's own home. Hopefully, these prove we can all still live the high life even in the lowest of times.