Marmite

Love it. Hate it. Smuggle It.

Whether you love it or hate it, Marmite is a British staple. But for more than 120,000 British expats in New York City, it’s either impossible to get your hands on or criminally overpriced.

So we did something borderline criminal about it. Treating Marmite jars like contraband, we recruited an actual underground ring of Marmite loving Brits on WhatsApp to smuggle jars across the Atlantic for expats in need.