There’s a misperception that Paralympic athletes will arrive in Paris to participate, not compete. But in reality, these competitors give their sweat, blood and tears to win. This is the Paris 2024 Paralympics and no one is playing games.
Two weeks before the Games started, Jessica Long (29x Paralympic Champion), Bebe Vio (4x Paralympic Champion), and over 50 other elite Paralympians posted an official announcement to their millions of followers on social: They will not be participating in Paris 2024. Only to reveal that they will be competing. This simple social campaign sparked an avalanche of global PR and ignited an important conversation about how Paralympians are perceived.