House of Cards

We were asked to launch the new season of the Netflix political thriller House of Cards. But how do you make America care about a fictional presidential candidate in a year when real politicians were stealing the show?

AWARDS

2016 Cannes Integrated Grand Prix
2016 Cannes Film Gold
2016 Cannes Promo & Activation Gold
2016 Cannes Promo & Activation Silver (x2)
2016 Cannes Branded Entertainment Silver
2016 Cannes Cyber Bronze
2016 One Show Branded Entertainment Gold
2016 One Show Cross Platform Silver
2016 One Show Interactive Bronze
2016 D&AD Integrated Graphite Pencil (x2)
2016 Clio Branded Content Gold 
2016 Clio Integrated Campaign Silver
2016 Andy Awards Integrated Gold
2016 AICP Next Awards Integrated Winner
2016 Webby Award & People's Voice Winner
2016 ADC Silver Cube